Services
Impacting Public Health
This program is —
Scientifically evidence based
100% customizable to your specialty
Interactive
Workbook provided to support learning
Affordable pricing to meet your organizations needs.
Our Services
At Nurses in the Media, we offer specialized media competency training programs tailored to professional nursing associations, organizations, and academic centers.
Our comprehensive training programs focus on equipping nurses with the necessary beliefs, knowledge, and skills to engage with the media effectively and promote population health.
Media Competency Training
The program is based on the 10 media competencies for nurses (Myers et al., 2022) and developed engaging interactive content with embedded audio and video. The program focuses on training nurses on media methods to deliver successful interviews and be cited as nurses in the media. Through interactive content and engaging activities, participants will gain confidence in speaking to the media and advocating for important healthcare issues.
Our program covers:
Uses and benefits of media, necessary media skills, developing a media plan
Interviewing techniques and strategies for successful media engagement
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Background and significance of nurses in the media
The impact of media on public health
Types of media
The difference between trusted and credible sources
Critiquing the reliability of various media sources
Benefits and limitations of media types
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Know your institution’s media policy
Use of disclaimers
Introduce yourself as a nurse
Preparing for the interview
The power of storytelling
Know your audience and speak to them
Framing/reframing an issue
Creating 3 concise key messages
How and when to use a transitional bridge
Creating sound bites
Staying on topic
Using accessible language for diverse audiences
Defining “off the record”
How to dress
Staying connected to news outlets
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Responding promptly to requests
Monitoring the news for stories
Writing a pitch letter
Freelance journalists
Creating your media outlet
Media strategy evaluation
In-Person Speaking Engagements
In addition to our training program, we also provide in person speaking engagements and workshops on media training-related topics. These sessions can be customized to suit your organization’s specific needs and preferences, offering participants an interactive and dynamic learning experience.