What We Do & Why
Here’s the truth.
Less than 4% of quotes in health-related news stories cite nurses.
At Nurses in the Media, we recognize the vital role nurses play in shaping public perceptions of healthcare and health policy through meaningful media engagement. As the largest occupational group in healthcare and consistently ranked as the most trusted profession, nurses' voices are indispensable in informing and educating the public.
Empowering Nursing Associations
This program is designed with professional nursing associations in mind, offering high-level training to help their leaders and members become credible and confident media representatives.
By equipping nurses with these skills, organizations can amplify their influence, advocate for population health, and ensure that the nursing profession's voice is heard where it matters most.
Why Nurses’ Voices Matter
Nurses are at the heart of healthcare, offering an unparalleled perspective on patient care, public health challenges, and health policy solutions. Their insights are crucial for addressing key issues like preventive care, chronic disease management, and health equity.
When nurses engage with media, they foster trust, improve health literacy, and advocate for policy changes that positively impact communities. Elevating the voice of nurses ensures the public hears from experts who truly understand the realities of healthcare.
“Let’s normalize nurses having a media presence to impact public health.”
— Rachel Malloy, Founder
Preparing for Media Engagement
Our program focuses on equipping professional nursing associations with the tools to prepare their leaders and members to confidently navigate any form of media interview. Participants will learn to:
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Develop concise, evidence-based key points tailored to any audience.
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Prepare for media interviews across formats, including TV, radio, print, and podcasts.
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Gain insights into how to frame or reframe issues effectively, use storytelling, and deliver memorable sound bites.
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Help organizations create a roadmap for media engagement that aligns with their mission and goals.
